Levi's launched the first global campaign in their 136 year history. The "Now is our Time" campaign launched in over 200 countries simultaneously. The launch film was banned in Europe and other countries as it coincided with a spate of civil unrest across the globe, hot on the heels of the Arab Spring. And for an added bonus it made Glen Beck denounce Levi's and refuse to wear them . The campaign included a social challenge based on the premise that "they aren't Levis until you do something in them", and we asked followers to show us what they did of note in their Levi's and we shared it with the world.