While at WK Amsterdam, we won the global assignment to launch a new global platform for Coca-Cola. We wanted to reignite the brand amongst millennials and restore the iconic contour bottle to front of mind. The resulting campaign was a true collaboration with artists, designers, musicians, and film makers and even other of Coke's partner agencies. We briefed production companies, directors, artists, illustrators and musicians and agencies in over 24 markets to express the brand values of optimism, positivity and vitality. The resulting campaign, we called "The Coke Side of Life" was created by many people among many cross disciplines.
